How brands can communicate with Gen Z audiences
Jan 22, 2024 4:27:24 GMT -5
Post by account_disabled on Jan 22, 2024 4:27:24 GMT -5
Generation Z are people whose trust needs to be won in 15 seconds. And you can lose it in 1 second. They are sensitive to falsehoods and lies, sensitive to bad advertising and when a product is openly imposed on them. You can't attack them with a tank. They appreciate the personalization and practicality of the product, and it is difficult to really surprise them with anything. This is the generation of TikTok trends and healthy philosophy. They scare their grandmothers with veganism, support the values of the new multicultural world and live here and now, without limiting themselves to the boundaries of outdated conventions and 8-hour office schedules.
Today, brands have already started to face white spots in C Level Executive List communication with buzzers. The tastes and preferences of millennials and their Gen X parents are already fairly well researched. And now representatives of these generations, who have their own business, company or brand, are trying to understand and learn the commercial vocabulary of communication with Generation Z. Which sales platforms do they most often choose (offline or online)? Why are personalization and social responsibility of brands so important to them? How to use TikTok to attract buzzers to your product? There are many questions about the communication of brands with the new generation, and there are already answers to them. Vivat recently presented a book about the cooperation of companies with "Zumers" - "Generation Z. How brands build trust" .
The authors of this book were not only able to understand and grasp the complexity and passion of Generation Z, but also showed how well-known brands have already successfully "reached out to Buzzers", sold to them, and created a community with them. The book provides a very insider's view of the Z mentality and teaches brands how to win the trust of a generation known for its skepticism. a book We will share with you the top five fundamental pillars of the new youth marketing, on which the lion's share of communication with Generation Z rests. This algorithm will help companies understand how to build a whole new community of interests based on a brand that can engage members of the generation Z. For even more tips, insights and case studies generously shared by the authors of "Generation Z. How Brands Build Trust", look in the pages of the book. 1. Identity Brands need an identity that young people will not be indifferent to. To find that identity, you have to go far beyond your service, product and packaging and define who you are and what you represent to Gen Z.
Today, brands have already started to face white spots in C Level Executive List communication with buzzers. The tastes and preferences of millennials and their Gen X parents are already fairly well researched. And now representatives of these generations, who have their own business, company or brand, are trying to understand and learn the commercial vocabulary of communication with Generation Z. Which sales platforms do they most often choose (offline or online)? Why are personalization and social responsibility of brands so important to them? How to use TikTok to attract buzzers to your product? There are many questions about the communication of brands with the new generation, and there are already answers to them. Vivat recently presented a book about the cooperation of companies with "Zumers" - "Generation Z. How brands build trust" .
The authors of this book were not only able to understand and grasp the complexity and passion of Generation Z, but also showed how well-known brands have already successfully "reached out to Buzzers", sold to them, and created a community with them. The book provides a very insider's view of the Z mentality and teaches brands how to win the trust of a generation known for its skepticism. a book We will share with you the top five fundamental pillars of the new youth marketing, on which the lion's share of communication with Generation Z rests. This algorithm will help companies understand how to build a whole new community of interests based on a brand that can engage members of the generation Z. For even more tips, insights and case studies generously shared by the authors of "Generation Z. How Brands Build Trust", look in the pages of the book. 1. Identity Brands need an identity that young people will not be indifferent to. To find that identity, you have to go far beyond your service, product and packaging and define who you are and what you represent to Gen Z.